US based Advertising Agency
The team executed well but had nobody senior steering content across accounts. How a Texas and LA agency added a Senior Social Media & Digital Strategist in LATAM for half the US cost.
Table of Contents
The Client
A growing advertising agency with teams based in Texas and Los Angeles, managing digital marketing efforts for multiple clients across different industries. Their scope included social media management, email marketing, CEO newsletters, paid media, and overall digital content execution.
Business Challenge
As the agency scaled and took on more clients, they struggled with coordination and strategic consistency across accounts. While the team was executing well, they lacked a senior profile with strong creative judgment and strategic oversight to lead content direction, align messaging, organize workflows, and guide digital initiatives across all channels. Hiring a senior US-based leader at that stage was costly and difficult to justify.
Our Approach
LAT identified and placed a Senior Social Media & Digital Strategy profile based in Latin America, aligned with US time zones and with strong agency experience. The focus was on bringing in someone who could lead strategy, organize content planning, and elevate execution across all client accounts, while integrating seamlessly with the existing team in Texas and LA.
Roles Hired Through LAT
- Senior Social Media & Digital Strategist
Scope of Responsibilities
- Leading social media strategy across multiple clients
- Overseeing content direction and calendars for social platforms
- Aligning social media, email marketing, CEO newsletters, and paid media
- Providing strategic guidance on trends, formats, and best practices
- Supporting internal teams with structure, planning, and prioritization
Results & Impact
The agency gained immediate strategic clarity and stronger creative direction across all digital channels. Content planning became more organized, internal teams worked more efficiently, and client deliverables felt more cohesive and intentional. The added senior leadership allowed the agency to scale confidently while improving the overall quality of its digital output.
Cost Efficiency
By hiring this senior role through LAT, the agency achieved an estimated 50% cost savings compared to a comparable US-based hire, while securing experienced leadership that supported growth and improved performance across all client accounts.
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Explore case studies showcasing how global brands scale faster with top remote creative talent from Latam. Real results, real impact.
Explore case studies showcasing how global brands scale faster with top remote creative talent from Latam. Real results, real impact.
Explore case studies showcasing how global brands scale faster with top remote creative talent from Latam. Real results, real impact.
The agency gained immediate strategic clarity and stronger creative direction across all digital channels. Content planning became more organized, internal teams worked more efficiently, and client deliverables felt more cohesive and intentional. The added senior leadership allowed the agency to scale confidently while improving the overall quality of its digital output.
The agency gained immediate strategic clarity and stronger creative direction across all digital channels. Content planning became more organized, internal teams worked more efficiently, and client deliverables felt more cohesive and intentional. The added senior leadership allowed the agency to scale confidently while improving the overall quality of its digital output.
The agency gained immediate strategic clarity and stronger creative direction across all digital channels. Content planning became more organized, internal teams worked more efficiently, and client deliverables felt more cohesive and intentional. The added senior leadership allowed the agency to scale confidently while improving the overall quality of its digital output.
The agency gained immediate strategic clarity and stronger creative direction across all digital channels. Content planning became more organized, internal teams worked more efficiently, and client deliverables felt more cohesive and intentional. The added senior leadership allowed the agency to scale confidently while improving the overall quality of its digital output.
The agency gained immediate strategic clarity and stronger creative direction across all digital channels. Content planning became more organized, internal teams worked more efficiently, and client deliverables felt more cohesive and intentional. The added senior leadership allowed the agency to scale confidently while improving the overall quality of its digital output.
