Advertising
& Design Agency
Every project still ran through the founders. How a B2B tech agency built a senior LATAM team that works without them — and took on more accounts at 45–55% less cost.
Table of Contents
The Client
A mid-sized advertising and design agency focused on B2B tech clients. The founders were deeply involved in day-to-day operations and project execution, which created bottlenecks as the agency continued to win more accounts and larger, more complex projects.
Business Challenge
The agency had strong demand but lacked a structured senior team to take ownership of creative execution and project management. Without a clear internal structure, projects depended heavily on the owners, limiting scalability and slowing delivery. They needed a reliable team that could operate autonomously, maintain quality, and manage multiple tech-focused accounts simultaneously.
Our Approach
LAT partnered closely with the agency founders to design a lean but senior team structure that could absorb workload and bring order to execution. We focused on hiring experienced talent with strong B2B and tech backgrounds across multiple disciplines, while also building a flexible freelance layer to support peak workloads.
We assembled a core senior team and complemented it with a curated freelance roster across LATAM, ensuring fast turnaround, creative consistency, and scalability without increasing fixed overhead.
Roles Hired Through LAT
- Senior Art Director
- Senior Graphc Designer
- Project Manager / Account Manager
- Freelance work including: Art Direction, Graphic Design, Motion Design, Product Design and Web & Visual Designers.
- Talent based in Argentina, Mexico & Brazil.
Results & Impact
The agency significantly reduced founder involvement in day-to-day execution, allowing leadership to focus on growth, client relationships, and pitching new business. Project flow became more organized, deadlines improved, and creative quality increased across all accounts.
With the LATAM-based senior team, the agency scaled operations while maintaining flexibility. They were able to take on more projects without hiring a large in-house team and gained access to specialized freelancers as needed.
Estimated Savings
By building this LATAM-based team instead of hiring equivalent US-based roles, the agency achieved an estimated 45–55% cost savings, while increasing seniority, speed, and overall creative output.
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Design Agency
Design Agency
Design Agency
Design Agency
Design Agency
The Client
A mid-sized advertising and design agency focused on B2B tech clients. The founders were deeply involved in day-to-day operations and project execution, which created bottlenecks as the agency continued to win more accounts and larger, more complex projects.
A mid-sized advertising and design agency focused on B2B tech clients. The founders were deeply involved in day-to-day operations and project execution, which created bottlenecks as the agency continued to win more accounts and larger, more complex projects.
Business Challenge
The agency had strong demand but lacked a structured senior team to take ownership of creative execution and project management. Without a clear internal structure, projects depended heavily on the owners, limiting scalability and slowing delivery. They needed a reliable team that could operate autonomously, maintain quality, and manage multiple tech-focused accounts simultaneously.
The agency had strong demand but lacked a structured senior team to take ownership of creative execution and project management. Without a clear internal structure, projects depended heavily on the owners, limiting scalability and slowing delivery. They needed a reliable team that could operate autonomously, maintain quality, and manage multiple tech-focused accounts simultaneously.
Our Approach
LAT partnered closely with the agency founders to design a lean but senior team structure that could absorb workload and bring order to execution. We focused on hiring experienced talent with strong B2B and tech backgrounds across multiple disciplines, while also building a flexible freelance layer to support peak workloads.
We assembled a core senior team and complemented it with a curated freelance roster across LATAM, ensuring fast turnaround, creative consistency, and scalability without increasing fixed overhead.
Roles Hired Through LAT
