Design & Strategy Agency based in NYC
Hiring locally for every project slowed them down and raised costs. How a New York design agency built an on-demand bench of senior visual designers across LATAM at 40–50% less.
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Strategy agency success case study
Table of Contents
The Client
A New York–based design and strategy agency focused on consumer goods brands. Their work spans branding, visual identity systems, website design, UX/UI, packaging, and digital experiences for food, lifestyle, and consumer-focused companies.
Business Challenge
As the agency continued to win new clients and expand its project pipeline, they faced a recurring challenge: scaling high-quality visual execution without overloading their core team. They needed senior visual talent who could move fluidly across branding, website design, and packaging projects, while maintaining the agency’s high design standards and speed. Hiring locally for every project would have slowed them down and increased costs.
Our Approach
We partnered with the agency to build a flexible, on-demand creative structure centered around senior Visual Designers. These profiles combined multiple skill sets: website and digital design, branding and identity development, graphic design, and art direction with packaging and product experience.
Instead of hiring full-time roles, we provided a curated network of pre-vetted senior creatives across Latin America, allowing the agency to scale up or down depending on project needs. Each talent was selected specifically for consumer brand sensibility, strong visual craft, and experience collaborating with U.S -based teams.
Roles Hired Through LAT
- Senior Visual Designers (branding, websites, identity systems)
- Website Designers with UX/UI focus
- Art Directors with packaging and product design experience
- Senior Graphic Designers with consumer brand background
Results & Impact
The agency gained immediate access to top-tier visual talent without long hiring cycles. They were able to execute more projects in parallel, respond faster to client needs, and elevate the overall visual quality of their work. By relying on this flexible model, the agency became more competitive not only in cost, but in creative output and speed.
Estimated Savings
By hiring senior visual talent through LAT instead of locally in NYC, the agency reduced creative staffing costs by approximately 40–50%, while maintaining senior-level quality and expanding its creative capabilities on demand.
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Strategy Agency
Strategy Agency
Strategy Agency
Strategy Agency
The Client
Business Challenge
As the agency continued to win new clients and expand its project pipeline, they faced a recurring challenge: scaling high-quality visual execution without overloading their core team. They needed senior visual talent who could move fluidly across branding, website design, and packaging projects, while maintaining the agency’s high design standards and speed. Hiring locally for every project would have slowed them down and increased costs.
As the agency continued to win new clients and expand its project pipeline, they faced a recurring challenge: scaling high-quality visual execution without overloading their core team.
They needed senior visual talent who could move fluidly across branding, website design, and packaging projects, while maintaining the agency’s high design standards and speed. Hiring locally for every project would have slowed them down and increased costs.
Our Approach
Roles Hired Through LAT
- Senior Visual Designers (branding, websites, identity systems)
- Website Designers with UX/UI focus
- Art Directors with packaging and product design experience
- Senior Graphic Designers with consumer brand background
Results & Impact
The agency gained immediate access to top-tier visual talent without long hiring cycles. They were able to execute more projects in parallel, respond faster to client needs, and elevate the overall visual quality of their work. By relying on this flexible model, the agency became more competitive not only in cost, but in creative
Estimated Savings
By hiring senior visual talent through LAT instead of locally in NYC, the agency
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