East Coast
Tech Start-up
A startup with no brand, no design team and a round to close. How LAT built its entire creative function from scratch and scaled it through a $5M raise, at 45–55% less cost.
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Table of Contents
The Client
A fast-growing tech startup based on the U.S. West Coast operating in the finance and digital services space. At the time we first connected, the company was in an early stage, preparing to define its brand, product experience, and go-to-market presence while working toward securing funding.
Business Challenge
he client needed to build a strong visual and communication foundation from scratch. They lacked internal creative structure and required senior talent who could move fast, think strategically, and execute across branding, product, and marketing. As the company grew and raised capital, they also needed ongoing creative and operational support without the overhead of building a full in-house team in the U.S.
Our Approach
LAT partnered with the founders from day one. We first connected them with senior branding specialists to develop the company’s visual identity and brand system. As the startup progressed and secured more than $5M in funding, we scaled the team alongside their growth needs.
We built a flexible, remote creative structure across LATAM, combining senior individual contributors with operational support. This allowed the company to maintain consistency, speed, and quality across all touchpoints while staying lean.
Roles Hired Through LAT
- Senior Brand & Visual Designer
- UX Designer
- UI Designer
- Website Designer
- Ongoing Graphic Designer (UX/UI focused)
- Account Manager / Project Manager
- Social Media Strategist
Results & Impact
• Supported the company from pre-funding stage to post–$5M raise
• Built a full creative and communication ecosystem from scratch
• Enabled consistent branding across product, marketing, and investor materials
• Created an agile, scalable team structure without hiring full-time U.S. staff
• Reduced time-to-market for launches and updates
Estimated Savings
By building a senior LATAM-based team instead of hiring equivalent U.S.-based roles, the client achieved an estimated 45–55% cost reduction, while maintaining senior-level quality and long-term continuity.
This partnership allowed the startup to focus on growth, fundraising, and product development, while LAT handled the creative and operational backbone that supported their expansion.
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tech startup
A fast-growing tech startup based on the U.S. West Coast operating in the finance and digital services space. At the time we first connected, the company was in an early stage, preparing to define its brand, product experience, and go-to-market presence while working toward securing funding.
tech startup
he client needed to build a strong visual and communication foundation from scratch. They lacked internal creative structure and required senior talent who could move fast, think strategically, and execute across branding, product, and marketing. As the company grew and raised capital, they also needed ongoing creative and operational support without the overhead of building a full in-house team in the U.S.
tech startup
LAT partnered with the founders from day one. We first connected them with senior branding specialists to develop the company’s visual identity and brand system. As the startup progressed and secured more than $5M in funding, we scaled the team alongside their growth needs.
We built a flexible, remote creative structure across LATAM, combining senior individual contributors with operational support. This allowed the company to maintain consistency, speed, and quality across all touchpoints while staying lean.
tech startup
- Senior Brand & Visual Designer
- UX Designer
- UI Designer
- Website Designer
- Ongoing Graphic Designer (UX/UI focused)
- Account Manager / Project Manager
- Social Media Strategist
Results & Impact
• Supported the company from pre-funding stage to post–$5M raise
• Built a full creative and communication ecosystem from scratch
• Enabled consistent branding across product, marketing, and investor materials
• Created an agile, scalable team structure without hiring full-time U.S. staff
• Reduced time-to-market for launches and updates
Estimated Savings
By building a senior LATAM-based team instead of hiring equivalent U.S.-based roles, the client achieved an estimated 45–55% cost reduction, while maintaining senior-level quality and long-term continuity.
This partnership allowed the startup to focus on growth, fundraising, and product development, while LAT handled the creative and operational backbone that supported their expansion.
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