New clients arrived faster than the creative team could absorb them. How a US wellness agency built a dedicated LATAM unit — a full-time core plus an on-demand roster — at 45–55% less cost.
A US-based Advertising Agency specialized in wellness and health brands. The agency was experiencing rapid growth after onboarding several new clients, which quickly put pressure on their internal creative team. Their challenge was not only to keep up with demand, but to elevate the creative quality of their output while remaining agile and competitive.
The agency lacked the internal capacity to service new accounts without slowing down delivery or burning out their team. They needed senior creative talent across multiple disciplines to handle branding, storytelling, and social content, while also maintaining flexibility for short-term and project-based needs. Hiring locally in the US was too slow and expensive, and freelance sourcing was fragmented and unreliable.
LAT partnered with the agency to build a dedicated remote creative unit in Latin America. Instead of filling a single role, we designed a scalable team structure that combined full-time senior creatives with a curated freelance roster for peak workloads and special projects. All talent was fully vetted and integrated into the agency’s workflow, allowing them to operate as an extension of the internal team.
We focused on time zone alignment, seniority, and strong agency backgrounds to ensure smooth collaboration and fast onboarding.
The core team was distributed across Argentina and Brazil, providing daily support without disrupting the agency’s creative flow.
The agency was able to fully service all new clients without delays while significantly upgrading their creative output. The new LAT-based unit allowed them to pitch for larger accounts with confidence, expand their service offering, and maintain high creative standards across all deliverables. Internal teams reported improved collaboration, reduced pressure, and faster turnaround times.
By building the creative unit through LAT, the agency reduced hiring and operational costs by approximately 45–55% compared to equivalent US-based roles, while maintaining senior-level quality and agency experience.
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A US-based Advertising Agency specialized in wellness and health brands. The agency was experiencing rapid growth after onboarding several new clients, which quickly put pressure on their internal creative team. Their challenge was not only to keep up with demand, but to elevate the creative quality of their output while remaining agile and competitive.
The agency lacked the internal capacity to service new accounts without slowing down delivery or burning out their team. They needed senior creative talent across multiple disciplines to handle branding, storytelling, and social content, while also maintaining flexibility for short-term and project-based needs. Hiring locally in the US was too slow and expensive, and freelance sourcing was fragmented and unreliable.
LAT partnered with the agency to build a dedicated remote creative unit in Latin America. Instead of filling a single role, we designed a scalable team structure that combined full-time senior creatives with a curated freelance roster for peak workloads and special projects. All talent was fully vetted and integrated into the agency’s workflow, allowing them to operate as an extension of the internal team.
We focused on time zone alignment, seniority, and strong agency backgrounds to ensure smooth collaboration and fast onboarding.